Notes From Our Image Branding Strategy Meetup
First Off, What Is A Brand
A BRAND is more than a logo, more than a website, more than a tagline, more than just content (images).
A BRAND is a composite of all of these things and more.
A Great Way Of Thinking About This
A BRAND is realized only when all of these things REACH the audience...
YOUR AUDIENCE DEFINES YOUR BRAND
Remember that you are in control of what you show.
After you show it, think of your brand as...
OUTCOME - Images should show the final result of your service or what you offer.
STORY - A story equals attention! So make sure they tell the story you want them to tell.
EMOTION - Emotions will make their way through!
TRANSPARENCY - Authentic. Non-staged image. Less posing. You don’t want your images to feel or look staged.
Why Is BRAND Important?
A word used to broadcast a post, media or idea on social media.