Image Branding Strategy Session Notes & Outline

Image Branding Strategy Session Notes & Outline

Notes From Our Image Branding Strategy Meetup

First Off, What Is A Brand

A BRAND is more than a logo, more than a website, more than a tagline, more than just content (images).

A BRAND is a composite of all of these things and more.

A Great Way Of Thinking About This

A BRAND is realized only when all of these things REACH the audience...

YOUR AUDIENCE DEFINES YOUR BRAND

Remember that you are in control of what you show. 

After you show it, think of your brand as...

  • Reputation
  • Perception
  • Impression

Image Branding

OUTCOME - Images should show the final result of your service or what you offer.

STORY -  A story equals attention!  So make sure they tell the story you want them to tell.  

EMOTION -  Emotions will make their way through!

TRANSPARENCY - Authentic.  Non-staged image. Less posing.  You don’t want your images to feel or look staged.

Why Is BRAND Important?

  1. Efficiency.  It can be powerful if a brand reaches your customer before the product or service does.  Your relationship moving forward is now affected for good or for bad!
  2. Communication - Saves time.  Less time explaining.  More time doing.
  3. Consistency - A company doesn’t need to reinvent the wheel every time.
  4. Brings Them Back - Helps With Repeat Customers
  5. Manages Expectations - Improved Customer Service


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