Hashtag Strategy Talking Points & Session Notes

Hashtag Strategy Talking Points & Session Notes

Notes From Our Hashtag Class - By John McLenaghan

Thursday February 20th 2020 - Downtown Orlando @ Pipeline Workspaces!

Hashtags

What Are They?  A word used to broadcast a post, media or idea on social media.

Examples - #springbreak, #orlandophotographers, #orlandomodels

The Roll

The amount of time your media/post is presented at the top of the hashtag feed.

There Are Long & Short Rolls

Example Of A Roll Strategy...

Thirty Hashtags By Media Count

Five From < 1K
Five From 1K - 10K
Five From 10K - 100K
Five From 100K - 800K
Five From 800K & Up
Five Unique Tags, Regardless Of Group

Relevancy
Never Spam!  Does your hashtag have RELEVANCY???

Do They Match Content & Context?
Do They Match With Your Target Audience?

Competition

Who Else Is Using The Hashtag?
Research for tags and see if you're competition is there already.

It could be a good (or sometimes bad) idea to associate your brand with a hashtag!

TIP- Use A Hashtag Generator

tagfinder
allhashtag
mykeyworder
hashtagify
ritetag
apps --- hashtag



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