Click-Through-Rate (CTR) In Photography, Social Media & Advertising

Click-Through-Rate (CTR) In Photography, Social Media & Advertising

Click through rates in photography and seo

When someone searches for a keyword on Google, YouTube, Facebook or any other search engine, the hosting site pays really close attention to the content that the user ends up clicking on.

This can be an image, a link, an ad or anything else...

What Is CTR?

A click-through rate (or CTR) is the percentage of clicks divided by the number of impressions.  Impressions being your link is seen by a user (not necessarily clicked on).

Are they clicking on your content?  Or someone else’s content?

Immediate response via click on your content is the goal.  It shows you and the search engine that your message has value.  The higher your CTR, the better.  You want readers/searchers to think your content is relevant.

Boosts & Drops

If a lot of people click on your content, the engine will give it a boost.  A CTR boost!

On the other hand, if people are skipping over your content, the engine will drop your ranking.  A CTR Drop!

Titles & Thumbnails

The best way to boost your CRT is to create amazing thumbnails and titles.  This is your first impression with your target audience.  Make these stand out without being spammy!

Click-Through Does Not Equal Profit!

Better tracking tools have expanded a trend of tracking conversion rates and profit rather than clickthrough rates.

This doesn’t mean CTR is obsolete!

An example of how CTR is still relevant is split testing on social media ads.  The metric you’re tracking is attention your two ads are getting compared to each other.  You may be just comparing campaign strategies or thumbnails.  Conversion and profit comes later.

Conclusion

Click-Through-Rates are still a test of whether the content you’re putting out there is valued by users.



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